Advertising and Integrated Brand Promotion |
 enlarge | Authors: Thomas O'guinn, Chris Allen, Richard J. Semenik
Publisher: South-Western College Pub
Category: Book
List Price: $212.95
Buy New: $109.43
You Save: $103.52 (49%)
New (26) Used (26) from $109.43
Rating:  1 reviews
Sales Rank: 260926
Media: Hardcover
Edition: 5
Pages: 726
Number Of Items: 1
Shipping Weight (lbs): 4.3
Dimensions (in): 11 x 8.2 x 1.3
ISBN: 0324568622
Dewey Decimal Number: 659
EAN: 9780324568622
ASIN: 0324568622
Publication Date: April 18, 2008
Availability: Usually ships in 1-2 business days
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Editorial Reviews:
Product Description
Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.
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Customer Reviews:
Great Book May 4, 2008
Elizabeth Boudin (Illinois)
0 out of 1 found this review helpful
I have this as a reference book and I just love it. It's great to have in your personal design library.
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