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E-Business and E-Commerce (2nd Edition)

Author: Dave Chaffey
Publisher: Prentice Hall
Category: Book

List Price: ~~$87.50~~
Buy New: $8.87
You Save: $78.63 (90%)

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Sales Rank: 1073534

Media: Paperback
Edition: 2
Pages: 618
Number Of Items: 1
Shipping Weight (lbs): 2.7
Dimensions (in): 9.6 x 7.4 x 1.3

ISBN: 0273683780
Dewey Decimal Number: 658.872
EAN: 9780273683780
ASIN: 0273683780

Publication Date: January 7, 2004
Availability: Usually ships in 1-2 business days

Also Available In:

•	Paperback - E-Business and E-Commerce Management: Strategy, Implementation and Practice
•	Paperback - E-business and E-commerce: AND Relationship Marketing, Exploring Relational Strategies in Marketing
•	Paperback - E-Business and E-Commerce: AND OCC Pin Card

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Product Description
Undergraduate degrees in e-commerce, e-business or Internet/digital marketing; postgraduate masters degree in e-commerce, e-business or Internet/digital marketing; MBAs with an e-business option; 2nd and 3rd year undergraduate students on generic degrees in Business Studies/ Administration or Marketing. This book contains a comprehensive global, accessible coverage of e-business and e-commerce topics using a student centred learning approach. The text synthesizes the developing practice of applying digital technologies with the emerging academic knowledge to integrate models, concepts and theories with practice. Most importantly it takes a European stance in terms of practice, cases and approach to learning.

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