Pricing: Making Profitable Decisions |
 enlarge | Author: Kent B Monroe
Publisher: McGraw-Hill/Irwin
Category: Book
List Price: $110.31
Buy Used: $100.00
You Save: $10.31 (9%)
Used (2) from $100.00
Rating:  1 reviews
Sales Rank: 1038711
Media: Hardcover
Edition: 3
Pages: 688
Number Of Items: 1
Shipping Weight (lbs): 2.2
Dimensions (in): 9 x 6.9 x 1.2
ISBN: 0072528818
Dewey Decimal Number: 658.816
EAN: 9780072528817
ASIN: 0072528818
Publication Date: September 18, 2002
Availability: Usually ships in 1-2 business days
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Editorial Reviews:
Product Description
Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.
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Customer Reviews:
Pricing Brick August 26, 2005
Cristian Sepulveda (Silicon Valley)
2 out of 2 found this review helpful
It is a good one, it go in deep in all areas about pricing, analise microeconomy theory about pricing, customer behavior, cost structure, competence signalig, price wars,etc. is a must if you want to learn about pricing.
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