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1.Predictably Irrational: The Hidden Forces That Shape Our Decisions
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5.Grown Up Digital: How the Net Generation is Changing Your World HC
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1.Predictably Irrational: The Hidden Forces That Shape Our Decisions
2.Buyology: Truth and Lies About Why We Buy
3.Nudge: Improving Decisions About Health, Wealth, and Happiness
4.Influence: The Psychology of Persuasion (Collins Business Essentials)
5.The Complete Tightwad Gazette
6.The Wisdom of Crowds
7.Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More
8.Grown Up Digital: How the Net Generation is Changing Your World HC
9.Buying In: The Secret Dialogue Between What We Buy and Who We Are
10.The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art
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1.Predictably Irrational: The Hidden Forces That Shape Our Decisions
2.Nudge: Improving Decisions About Health, Wealth, and Happiness
3.Buyology: Truth and Lies About Why We Buy
4.Influence: The Psychology of Persuasion (Collins Business Essentials)
5.The Wisdom of Crowds
6.Buying In: The Secret Dialogue Between What We Buy and Who We Are
7.Grown Up Digital: How the Net Generation is Changing Your World HC
8.The Long Tail: Why the Future of Business is Selling Less of More
9.The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art
10.The Complete Tightwad Gazette
 

Consumer Behavior



    
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Herd: How to Change Mass Behaviour by Harnessing Our True Nature 
enlarge enlarge  		 Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Author: Mark Earls

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Rating: 4.0 out of 5 stars 3 reviews
Sales Rank: 234722
Category: Book
ASIN: 0470060360
Publication Date: April 6, 2007
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Boomer Consumer: Ten New Rules for Marketing to America s Largest, Wealthiest and Most Influential Group 
enlarge enlarge  		 Boomer Consumer: Ten New Rules for Marketing to America s Largest, Wealthiest and Most Influential Group
Authors: Matt Thornhill, John Martin

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ASIN: 0964238675
Publication Date: July 1, 2007
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Law For Dummies 
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Author: John Ventura

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Rating: 4.5 out of 5 stars 3 reviews
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ASIN: 0764558307
Publication Date: February 25, 2005
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Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future 
enlarge enlarge  		 Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future
Author: Patrick Hanlon

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Rating: 4.0 out of 5 stars 10 reviews
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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond 
enlarge enlarge  		 Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Author: Paco Underhill

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ASIN: 1416595244
Publication Date: December 30, 2008  (In 27 Days)
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Born to Buy: The Commercialized Child and the New Consumer Culture 
enlarge enlarge  		 Born to Buy: The Commercialized Child and the New Consumer Culture
Author: Juliet B. Schor

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Rating: 4.5 out of 5 stars 12 reviews
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ASIN: 0684870568
Publication Date: October 4, 2005
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Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market 
enlarge enlarge  		 Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
Authors: Lisa Johnson, Andrea Learned

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Rating: 4.5 out of 5 stars 8 reviews
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ASIN: 081440815X
Publication Date: June 2004
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Call of the Mall: The Geography of Shopping by the Author of Why We Buy 
enlarge enlarge  		 Call of the Mall: The Geography of Shopping by the Author of Why We Buy
Author: Paco Underhill

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Rating: 3.5 out of 5 stars 37 reviews
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ASIN: 0743235924
Publication Date: December 21, 2004
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The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy 
enlarge enlarge  		 The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy
Authors: Jon Berry, Ed Keller

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Rating: 4.0 out of 5 stars 22 reviews
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Superior Customer Service: How to Keep Customers Racing Back to Your Business--Time Tested Examples from Leading Companies 
enlarge enlarge  		 Superior Customer Service: How to Keep Customers Racing Back to Your Business--Time Tested Examples from Leading Companies
Author: Dan Blacharski

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Rating: 5.0 out of 5 stars 8 reviews
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Publication Date: July 15, 2006
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