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1.Predictably Irrational: The Hidden Forces That Shape Our Decisions
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5.The Way We'll Be: The Zogby Report on the Transformation of the American Dream
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7.The Complete Tightwad Gazette
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9.Buyology: Truth and Lies About Why We Buy
10.The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art
Most Gifted
1.Predictably Irrational: The Hidden Forces That Shape Our Decisions
2.Influence: The Psychology of Persuasion (Collins Business Essentials)
3.Nudge: Improving Decisions About Health, Wealth, and Happiness
4.Click: What Millions of People Are Doing Online and Why it Matters
5.The Long Tail: Why the Future of Business is Selling Less of More
6.The Wisdom of Crowds
7.Buyology: Truth and Lies About Why We Buy
8.The Complete Tightwad Gazette
9.Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More
10.Why We Buy: The Science Of Shopping
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1.Predictably Irrational: The Hidden Forces That Shape Our Decisions
2.Nudge: Improving Decisions About Health, Wealth, and Happiness
3.Influence: The Psychology of Persuasion (Collins Business Essentials)
4.Click: What Millions of People Are Doing Online and Why it Matters
5.The Wisdom of Crowds
6.The Complete Tightwad Gazette
7.The Long Tail: Why the Future of Business is Selling Less of More
8.Buying In: The Secret Dialogue Between What We Buy and Who We Are
9.Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More
10.The Way We'll Be: The Zogby Report on the Transformation of the American Dream
 

Consumer Behavior



    
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A Consumers' Republic: The Politics of Mass Consumption in Postwar America 
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Author: Lizabeth Cohen

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Rating: 4.0 out of 5 stars 8 reviews
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ASIN: 0375707379
Publication Date: December 30, 2003
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Ethical Theory and Business (8th Edition) 
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Authors: Tom L. Beauchamp, Norman Bowie, Denis Arnold

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Publication Date: February 10, 2008
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Understanding Research: Becoming a Competent and Critical Consumer 
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Authors: W. Paul Jones, Jeffrey Kottler

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ASIN: 0131198440
Publication Date: February 27, 2005
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Grown Up Digital: How the Net Generation is Changing YOUR World HC 
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Author: Don Tapscott

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Rating: 5.0 out of 5 stars 1 reviews
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The Tipping Point: How Little Things Can Make a Big Difference 
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Author: Malcolm Gladwell

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Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market 
enlarge enlarge  		 Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
Authors: Lisa Johnson, Andrea Learned

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Rating: 4.5 out of 5 stars 8 reviews
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ASIN: 081440815X
Publication Date: June 2004
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Building Strong Brands 
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Author: David A. Aaker

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Rating: 4.0 out of 5 stars 17 reviews
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ASIN: 002900151X
Publication Date: December 12, 1995
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The Design of Everyday Things 
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Author: Donald Norman

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Rating: 4.0 out of 5 stars 147 reviews
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ASIN: 0385267746
Publication Date: February 1, 1990
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Law For Dummies 
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Author: John Ventura

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Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future 
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Author: Patrick Hanlon

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Rating: 4.0 out of 5 stars 10 reviews
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