Customer Reviews: Read 143 more reviews...
 Great Insights November 19, 2008
Jos Pols
Nutshell review - This is a very interesting look into the psychology of why we buy (or not) by one of the original researchers into this field. A great book for the layman and will help you become more aware of the various ways in which we are being influenced to spend! A great read, well written and really fascinating.
Good book October 20, 2008
Grammy (McLean, VA USA)
I haven't finished reading this book, but have picked up some good ideas so far.
An eye-opening read for this consumer October 3, 2008
Kristina , the fashion maven neurologist who cooks (Viroqua, WI)
I would think that most retailers could learn a huge amount about maximizing profits from this book. It was an eye-opening read for me. I am almost sorry that I am not a retailer so that I can't use this information. I wonder if the author has done any writing for professional journals. As others have noted, there isn't enough information on technique for anyone to really critique his methods. Still, though, that would be important mainly for an academician. The ideas themselves are what would be important to a retailer.
 The Ultimate Guide to Understanding for Retailers Who Want to Better Understand In-Store Consumer Behavior September 21, 2008
David Carleton (San Diego, CA USA)
From store layout and design to how and why your customers behave the way they do in your store, this book reveals a ton of information that you can use to increase your sales.
It also gives you advice on what changes you can make to help you make the buying experience easier and faster for your customers.
In my marketing consulting practice I concentrate on "guerrilla marketing" strategies that retailers can use to quickly, easily and inexpensively increase their sales and reading this book is one of the ways. I recommend it to all my clients.
Its a good question to ask from evry customer September 10, 2008
Rohit Agarwal
I had never thought upon this until I got this book in my hand.
The information given in the book is based on practical studies conducted in different retail shops, departmental stores. Data gathered has been analyzed thoroughly and findings put in the book. The stuff is kind of hilarious and mind boggling. While you are reading the book you will take some time to think ..Is Paco talking about me?
Paco for instance, discusses the implication of the trolley/baskets on the shopping experience, what happens if your shelves are oriented at an angle of 45 versus 90, what is the sales boost in having a merchandise displayed at the entry of the store versus in some middle section, A kid coming with his/her father is a better customer versus when he/she coming with mother and so on.
Paco has touched base on very common things which can significantly change the shopping and sales.
Check my blog for more [...]
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