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Field Guide for the Experience Economy | 
 enlarge | Author: B. Joseph Pine & James H. Gilmore
Publisher: Strategic Horizons LLP
Category: Book
Buy New: $10.00
Rating:  3 reviews
Sales Rank: 156695
Media: Pamphlet
Pages: 12
Shipping Weight (lbs): 0.1
Dimensions (in): 7.8 x 4.5 x 0.1
ISBN: 0977784606
Dewey Decimal Number: 650
EAN: 9780977784608
ASIN: 0977784606
Publication Date: June 2005
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 24 hours
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Product Description
From B. Joseph Pine II and James H. Gilmore, authors of The Experience Economy, comes the Field Guide for the Experience Economy.
A hands-on resource designed to provide real-world learning, the Field Guide contains key models and exercises for evaluating and extracting best principles from experiences throughout the Experience Economy including:
3S Model of Customer Relationships
Assessing the "Sweet Spot" for Experiences
Deciphering the Drama of Business Experiences
G-way: Secondary Factors
"Ing" the Thing
Performing a Sensory Assessment
Progression of Economic Value
Real/Fake Matrix of Authenticity
Taking Note of the Notable
T-H-E-M-E Model
Geared for a wide variety of uses - from group learning and executive education, to university classes, employee training and even leading your own Learning Excursions - this pocket-sized reference packs powerful lessons in a compact package.
The Field Guide is an ideal tool to encourage learning and creative exploration among your co-workers, colleagues, clients, and throughout your entire organization.
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| Customer Reviews:
 I'll never look at a door with the word Push on it the same way again. July 26, 2007
Doug Johnson (Chicago, IL)
4 out of 4 found this review helpful
What does a fashion designer think (and then magically see) when they stare at a blank piece of paper? What does a college football scout see (and then instantly believe) while watching a high school athlete. I don't have those answers. They haven't written their own field guides yet. I do have the answer though to how Jim Gilmore and Joe Pine see and think while experiencing anything and everything. With the Field Guide, I get a glimpse into how they think.
And after reading, rereading, dog-earring, high-lighting, underlining, practicing and implementing their tools within the Field Guide, I now see and create experiential offerings in a thorough light. The Experience Economy originally helped me think and discuss; the Field Guide helps me see and do.
 See the World Differently February 20, 2007
Robert H. Dean (Chicago, IL)
2 out of 2 found this review helpful
The Experience Economy is a book that is rich in models, principles and frameworks. Pine & Gilmore's Field Guide serves as a handy tool to help you identify "best principles" for learning excursions and in "experiencing experiences". The Guide is concise, visual, and leaves you wanting more.
 the desillusion experience January 15, 2007
Willem R.M. van Rossem
11 out of 12 found this review helpful
I would like to express my unhappiness with the purchase of the Field Guide for the Experience Economy. I truly enjoyed the original book Experience Economy. As I found it most interessting, I wanted to buy the Field Guide. What a dissappointment! Paying 10 dollars (plus shipping) for a mere brochure that I finished in 3 minutes was not the best purchasing experience I had. The leaflet just was a recap of some items of the book and had very little added value. I urge you not to buy it.
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