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Consumer Behavior | 
 enlarge | Authors: Roger D. Blackwell, Paul W. Miniard, James F. Engel
Publisher: South-Western College Pub
Category: Book
List Price: $211.95
Buy New: $85.94
You Save: $126.01 (59%)
New (28) Used (34) from $74.34
Rating:  2 reviews
Sales Rank: 80889
Media: Hardcover
Edition: 10
Pages: 816
Number Of Items: 1
Shipping Weight (lbs): 3.6
Dimensions (in): 10.9 x 8.7 x 1.2
ISBN: 0324271972
Dewey Decimal Number: 658
EAN: 9780324271973
ASIN: 0324271972
Publication Date: November 29, 2005
Availability: Usually ships in 1-2 business days
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Product Description
CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.
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| Customer Reviews:
New And Key Features May 14, 2008
Aung Htun (1022 1/2 Stophlet St. Fort Wayne IN 46802-4318)
0 out of 1 found this review helpful
NEW AND KEY FEATURES
* Consumer Decision Prosess (CDP):
To bring together information from various disciplines such as psychology, economics, sociology, and anthropology, the authors offer a model to provide a "roadmap" for assimilating all of this diverse knowledge to understand consumer decision making.
This seven-stage model, comprised of need recognition, search, pre-purchase evaluation of alternatives, purchase, consumption, post-consumption evaluation, and divestment is the framework highlighted throughout the text.
* NEW! Consumer Behavior Topics:
New applications of consumer behavior are covered in this edition, including viral marketing, e-mail marketing, mobile marketing, blogging, podcasting, advergaming, self-knowledge, phishing, framing, perceived scarcity, customer lifetime value, and many more, keeping readers up-to-date on the most current trends and activities in the marketplace.
* Expanded Coverage on Brand Strategy:
Brand strategies and the creation of brand equity are topics of increasing attention among marketers.
The coverage of these topics has been increased in this edition, including how to turn customers into "fan."
There is also expanded coverage of minority marketing segments, especially Latino markets.
* NEW! Brand New Cases:
New cases highlight companies and organizations such as Volvo, Equitec, Amazon.com, Pick 'n Pay, Maroon 5, National Christmas Tree Association, and Crimson Cup, providing readers the opportunity to apply the knowledge gained from the text, many applicable to global strategic situations.
[from the back cover of the book]
The bible of consumer behavior! January 16, 1999
12 out of 26 found this review helpful
This is the foremost consumer behavior text in the world. I would highly recommend this book for all students and professionals interested in marketing and the study of what makes consumers buy.
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