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Consumer Economics: Issues and Behaviors (2nd Edition) | 
enlarge | Author: Elizabeth B. Goldsmith Publisher: Prentice Hall Category: Book
List Price: $95.20 Buy New: $69.82 You Save: $25.38 (27%)
New (25) Used (7) from $63.01
Sales Rank: 1642660
Media: Hardcover Edition: 2 Pages: 528 Number Of Items: 1 Shipping Weight (lbs): 2.3 Dimensions (in): 10 x 8.1 x 1
ISBN: 0131590499 Dewey Decimal Number: 640.73 EAN: 9780131590496 ASIN: 0131590499
Publication Date: August 22, 2008 Availability: Usually ships in 1-2 business days Shipping: International shipping available Condition: Brand new book delivered from the UK in 10-14 days.
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Product Description This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world?all using a balanced casebook approach. This edition emphasizes the consumer power model, includes more on personal finance and reflects the latest consumption shifts and impact consumers have on product development, advertising, packaging and promotion. Anyone interested in consumer behavior.
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