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Consumer Behavior: In Fashion | 
 enlarge | Authors: Michael R. Solomon, Nancy Rabolt
Publisher: Prentice Hall
Category: Book
List Price: $113.40
Buy Used: $3.95
You Save: $109.45 (97%)
New (13) Used (45) from $3.95
Rating:  1 reviews
Sales Rank: 566144
Media: Hardcover
Edition: 1st
Pages: 542
Number Of Items: 1
Shipping Weight (lbs): 2.6
Dimensions (in): 10 x 8.2 x 1
ISBN: 013081122X
Dewey Decimal Number: 687.0688
EAN: 9780130811226
ASIN: 013081122X
Publication Date: January 12, 2003
Availability: Usually ships in 1-2 business days
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Product Description
For courses in Consumer Behavior in Fashion and Interior Design; as well as similar courses offered in the departments of Sociology, Psychology, and Business. In addition to contributing to the understanding of why people buy things, this text considers how products, services, and comsumption activities contribute to the broader social world we experience. This book not only probes the psyche of the American consumer, but also attempts wherever possible to consider the multicultural perspectives of consumers from around the world. Models of consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality.
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| Customer Reviews:
Great Transaction! September 16, 2005
J. Hill (Waco, TX)
0 out of 10 found this review helpful
the book was in good condition and shipped quickly! thanks for a great experiance!
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