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Consumer Behavior: and Marketing Strategy (Mcgraw-Hill/Irwin Series in Marketing) | 
 enlarge | Authors: J. Paul Peter, Jerry Olson
Publisher: McGraw-Hill/Irwin
Category: Book
Buy Used: $12.75
New (10) Used (42) from $12.75
Rating:  2 reviews
Sales Rank: 429022
Media: Hardcover
Edition: 7
Pages: 608
Number Of Items: 1
Shipping Weight (lbs): 2.9
Dimensions (in): 9.9 x 7.7 x 1.1
ISBN: 0072864877
Dewey Decimal Number: 658.8342
EAN: 9780072864878
ASIN: 0072864877
Publication Date: April 14, 2004
Availability: Usually ships in 1-2 business days
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Product Description
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
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| Customer Reviews:
 although.. September 23, 2007
W. CHEN (Washington D.C.)
although there happened sth wrong but they gave me the efficient way to solve the problem. thanks a lot..
 Consumer Behavior and marketing strategy December 25, 2006
Young Mi Kim (3711 Shamrock St. West Apt. B-206 Tallahassee, FL 32309)
Most Consumer Behavior books I read confused me with a wide array of definitions, issues and topics that are not interweaved well enough, however, this book was different. This book wonderfully explained the concept of means-end analysis and once you understand this important concept, you could breeze through all the remaining chapters. well written, good case examples and more.
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