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•Idea Industry: How to Crack the Advertising Career Code
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Bestsellers
1.Yes!: 50 Scientifically Proven Ways to Be Persuasive
2.The Tipping Point: How Little Things Can Make a Big Difference
3.Sway: The Irresistible Pull of Irrational Behavior
4.Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords)
5.The Brand Gap: Expanded Edition
6.The AdSense Code: What Google Never Told You About Making Money with AdSense
7.Microtrends: The Small Forces Behind Tomorrow's Big Changes
8.Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
9.Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card
10.Do You Matter?: How Great Design Will Make People Love Your Company
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1.Yes!: 50 Scientifically Proven Ways to Be Persuasive
2.The Tipping Point: How Little Things Can Make a Big Difference
3.Sway: The Irresistible Pull of Irrational Behavior
4.Advertising and Promotion: An Integrated Marketing Communications Perspective
5.Positioning: The Battle for Your Mind
6.The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
7.The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
8.Positioning: The Battle for Your Mind, 20th Anniversary Edition
9.The SPIN Selling Fieldbook
10.How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money
Most Wished For
1.Yes!: 50 Scientifically Proven Ways to Be Persuasive
2.The Tipping Point: How Little Things Can Make a Big Difference
3.Sway: The Irresistible Pull of Irrational Behavior
4.Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
5.Do You Matter?: How Great Design Will Make People Love Your Company
6.OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion
7.How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money
8.The Brand Gap: Expanded Edition
9.Ogilvy on Advertising
10.A Technique for Producing Ideas (Advertising Age Classics Library)
 

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Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know 
enlarge enlarge  		 Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
Author: Jeffrey Gitomer

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Rating: 4.5 out of 5 stars 78 reviews
Sales Rank: 9058
Category: Book
ASIN: 188516730X
Publication Date: August 25, 1998
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OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion 
enlarge enlarge  		 OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion
Author: Lucas Conley

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Rating: 4.5 out of 5 stars 8 reviews
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ASIN: 1586484680
Publication Date: June 2, 2008
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications 
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Author: Terence A. Shimp

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Rating: 5.0 out of 5 stars 1 reviews
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ASIN: 0324321430
Publication Date: January 20, 2006
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Microtrends: The Small Forces Behind Tomorrow's Big Changes 
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Authors: Mark Penn, E. Kinney Zalesne

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Advertising Media Planning, Sixth Edition 
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Authors: Jack Z. Sissors, Roger Baron

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Rating: 4.0 out of 5 stars 8 reviews
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ASIN: 0844215635
Publication Date: June 15, 2002
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Creative Advertising, Second Edition 
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Author: Mario Pricken

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Rating: 5.0 out of 5 stars 24 reviews
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ASIN: 0500287333
Publication Date: June 23, 2008
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The 22 Immutable Laws of Branding 
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Authors: Al Ries, Laura Ries

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Rating: 4.0 out of 5 stars 82 reviews
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ASIN: 0060007737
Publication Date: September 2002
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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers 
enlarge enlarge  		 Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Author: Seth Godin

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Rating: 4.0 out of 5 stars 132 reviews
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ASIN: 0684856360
Publication Date: May 6, 1999
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How Customers Think: Essential Insights into the Mind of the Market 
enlarge enlarge  		 How Customers Think: Essential Insights into the Mind of the Market
Author: Gerald Zaltman

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ASIN: 1578518261
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 Essentials of Contemporary Advertising. William F. Arens, David H. Schaefer
Author: William F. Arens

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Sales Rank: 18184
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ASIN: 0071287574
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