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•Scoring Points: How Tesco Continues to Win Customer Loyalty
•Kick-ass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle (Entrepreneur Magazine)
•Advertising 2.0: Social Media Marketing in a Web 2.0 World
•Google For Dummies (For Dummies (Computer/Tech))
•Mind Capture: How You Can Stand Out in the Age of Advertising Deficit Disorder
•Selling the Sunshine State: A Celebration of Florida Tourism Advertising
Bestsellers
1.The Tipping Point: How Little Things Can Make a Big Difference
2.Yes!: 50 Scientifically Proven Ways to Be Persuasive
3.Sway: The Irresistible Pull of Irrational Behavior
4.Dirty Politics: Deception, Distraction, and Democracy
5.Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
6.Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
7.Do You Matter? How Great Design Will Make People Love Your Company
8.Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords)
9.Words that Sell, Revised and Expanded Edition
10.Selling the Invisible: A Field Guide to Modern Marketing
Most Gifted
1.The Tipping Point: How Little Things Can Make a Big Difference
2.Yes!: 50 Scientifically Proven Ways to Be Persuasive
3.Sway: The Irresistible Pull of Irrational Behavior
4.Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale
5.Buyology: Truth and Lies About Why We Buy
6.Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
7.Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy
8.The AdSense Code: What Google Never Told You About Making Money with AdSense
9.Microtrends: The Small Forces Behind Tomorrow's Big Changes
10.The Brand Gap: Expanded Edition
Most Wished For
1.Yes!: 50 Scientifically Proven Ways to Be Persuasive
2.The Tipping Point: How Little Things Can Make a Big Difference
3.Sway: The Irresistible Pull of Irrational Behavior
4.Do You Matter? How Great Design Will Make People Love Your Company
5.Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
6.Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
7.How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money
8.Marketing Metrics: 50+ Metrics Every Executive Should Master
9.Ogilvy on Advertising
10.Microtrends: The Small Forces Behind Tomorrow's Big Changes
 

Web Dev: Advertising



    
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Marketing Metrics: 50+ Metrics Every Executive Should Master 
enlarge enlarge  		 Marketing Metrics: 50+ Metrics Every Executive Should Master
Authors: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

List Price: $39.99
Buy New: $24.91
You Save: $15.08 (38%)



New (29) Used (10) from $24.91

Rating: 4.5 out of 5 stars 27 reviews
Sales Rank: 6978
Category: Book
ASIN: 0131873709
Publication Date: April 28, 2006
Availability: Usually ships in 1-2 business days
 Advertising and Promotion Management
Author: Paul W. Farris

Buy New: $33.08



New (2) Used (5) from $14.50

Sales Rank: 6787406
Category: Book
ASIN: 0894642383
Publication Date: June 1987
Shipping: Eligible for Super Saver Shipping
Availability: In stock soon. Order now to get in line. First come, first served.


 Cases in Advertising and Promotion Management
Authors: John A. Quelch, Paul W. Farris

Buy Used: $0.56



Used (12) from $0.56

Sales Rank: 3934048
Category: Book
ASIN: 0256096899
Publication Date: December 1, 1990
Availability: Usually ships in 1-2 business days
Condition: Former Library book. Shows... more
The Advertising Controversy: Evidence on the Economic Effects of Advertising 
enlarge enlarge  		 The Advertising Controversy: Evidence on the Economic Effects of Advertising
Authors: Mark S. Albion, Paul W. Farris

Buy New: $108.95



New (1) Used (8) from $0.01

Sales Rank: 2235855
Category: Book
ASIN: 086569057X
Publication Date: February 28, 1981
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 24 hours
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