Diffusion of Innovations, 5th Edition | 
 enlarge | Authors: Everett M. Rogers, Everett Rogers
Publisher: Free Press
Category: Book
List Price: $35.00
Buy New: $24.00
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Rating:  30 reviews
Sales Rank: 25125
Media: Paperback
Edition: 5
Pages: 512
Number Of Items: 1
Shipping Weight (lbs): 1.4
Dimensions (in): 9.1 x 6.1 x 1.6
ISBN: 0743222091
Dewey Decimal Number: 303.484
EAN: 9780743222099
ASIN: 0743222091
Publication Date: August 16, 2003
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: BRAND NEW
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| Editorial Reviews:
Product Description
In an age of ever-increasing technological innovation, this renowned volume - which has sold more than 30,000 copies in each edition - is more important than ever. DIFFUSION OF INNOVATIONS lucidly explains how inventions are almost always perceived as uncertain or even risky. To overcome this, most people seek out others like themselves who have already adopted the new idea. The diffusion process, then, is most often shaped by a few individuals who spread the word amongst their circle of acquaintances, a process that typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for instance, may have spread more rapidly than any other innovation in human history - and it continues to influence the very nature of diffusion by decreasing the significance of physical distance between people. As thought-provoking as it is instructive, this fully updated, widely acclaimed work of scholarship is itself a great idea that continues to spread.
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| Customer Reviews: Read 25 more reviews...
 Wide implementations November 19, 2008
J. Oliver
This book has wide immplimentations and its content can be used in several fields. I used this book to help write my thesis (btw I'm an Agricultural Economics student). The examples used in this study range from agriculture to medical and everywhere in between. So if you have any interest in the spread of ideas or the psychology behind it this is a must have. I will buy this book after I graduate (right now I have free access to it).
Very good book April 11, 2008
Sergio A. Hernandez
This is a very good book for those who are trying to understand how innovations can be adopted and how they affect our lifes.
 Very imoprtant concept March 11, 2008
Elaine Brightwater
This is, and has been for some time, an important leadership concept. The book is very well written.
Rogers' Diffusion of Innovation - Leaders Need This January 7, 2008
Ramon Benedetto -. Consulting (Batavia, IL USA)
Rogers' five stages of the innovation-decision process appears simple on the surface, but the detail and substance behind the simplicity bear reflective thinking by leaders of both large and small organizations. Busy leaders may be inclined to shy away from this text, simply because of its length; however, the case studies of real-life situations are worth the expense of time and money. Serious, committed organizational leaders at both strategic and operational levels should review this text in order to better understand the innovation-decision process, the generation of innovations, and how attributes of innovations affect adoption rates. Furthermore, the changing nature and structure of 21st century organizations dictate that leaders need to be aware of, and engaged in, diffusion networks through which innovation and growth can be accelerated. Rogers' text is a must read for the knowledgeable leader who seeks to gain competitive advantage in an accelerating world of disruptive, non-evolutionary change.
Interesting September 12, 2007
RowliRowl (Adelaide, Australia)
1 out of 2 found this review helpful
This book is fascinating. It discusses the spread of ideas and products through communities, how they spread and why. Rogers breaks down the process and describes different categories of people depending on when they take up the innovation. This book is very readable, and although written by an academic, not written in academese. It covers various domains of interest (agriculture, sociology, marketing) and has something for everyone.
The one thing I think Rogers has missed is subjective norm. Not only do people weigh the relative advantage, compatibility, complexity, trialability and observability, but they also weigh up what they believe their personal network believes what they should do.
For instance, I will do something that someone important (to me)tells me to do, even if I personally find it silly, simply because I put enough weight and consideration into what I believe is their opinion.
Rogers gets close to that with the discussion of personal networks and adoption of innovations by organisations, but still misses the point. That is why this book only gets four stars, from me.
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