Marketing Game and Students 3 .5" Disk Package |  | Authors: Charlotte H. Mason, William D. Perreault
Publisher: Irwin/McGraw-Hill
Category: Book
List Price: $54.35
Buy Used: $0.01
You Save: $54.34 (100%)
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Rating:  2 reviews
Sales Rank: 2791907
Media: Ring-bound
Edition: 2 Pap/Dsk
Pages: 192
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 11.3 x 8.8 x 0.5
ISBN: 0256178631
Dewey Decimal Number: 658.802
EAN: 9780256178630
ASIN: 0256178631
Publication Date: August 1, 1994
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Help save a tree. Buy all your used books from Green Earth Books. Read -> Recycle -> Reuse!
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| Editorial Reviews:
Product Description
New windows-based version coming soon. Flexibility is the key word for this outstanding simulation. Your students, whether undergraduate or MBAs, will find the challenges and decisions which must be made rewarding. The Marketing Game! is several simulations in one! Faculty can easily select the number of decision areas, thereby determining the skill level which is required to compete effectively. In designing this simulation, the primary goal was that it be rich in student interest and realism and yet, create a strategic planning environment where random events would not mask the relationship between good decisions and the results achieved. The secondary, but just as important, goal is that participants be challenged yet still have fun. The third goal, being in the classroom themselves, the authors felt it was important for instructors to be able to diagnose how participants are progressing in a quick and easy manner. The primary focus of The Marketing Game! is on effective marketing strategy planning in a competitive environment. This gives the students the opportunity to experience the role of a marketing manager first-hand by analyzing markets and targeting market needs.
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| Customer Reviews:
 Excellent at applying marketing theory to "real" scenarios August 11, 1999
1 out of 1 found this review helpful
The game does an excellent job of taking marketing theory, pricniples and concepts learned in text books and applying them to simulated market conditions. It is no replacement for the real world, but if you want to pratically apply theory and achieve deeper understanding this is an excellent excercise.
 easy to use, but not really useful!...sorry January 29, 1999
2 out of 2 found this review helpful
I am a B.Comm. student and i found it useful as a spreadsheet program. It is fun and easy to use but if you want to hone your marketing skills get a job. The book would be better suited for high school level
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