| Advertising and Promotion Management |  | Author: Paul W. Farris
Publisher: Krieger Publishing Company
Category: Book
Buy New: $33.08
New (4) Used (5) from $14.50
Sales Rank: 6959737
Media: Hardcover
Edition: 2nd
Pages: 301
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9.5 x 6.5 x 1
ISBN: 0894642383
Dewey Decimal Number: 659.1
EAN: 9780894642388
ASIN: 0894642383
Publication Date: June 1987
Availability: In stock soon. Order now to get in line. First come, first served.
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Product Description
This study aims to provide a nontechnical introduction to the task of advertising and promotions management, developed primarily for the benefit of marketing managers, and students on business courses. It includes the planning and supervision of advertising and promotion activities.
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