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The Advertising Controversy: Evidence on the Economic Effects of Advertising | 
 enlarge | Authors: Mark S. Albion, Paul W. Farris
Publisher: Auburn House
Category: Book
Buy New: $108.95
New (2) Used (9) from $18.42
Sales Rank: 2320506
Media: Hardcover
Pages: 245
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9.8 x 6.8 x 1
ISBN: 086569057X
Dewey Decimal Number: 659.111
EAN: 9780865690578
ASIN: 086569057X
Publication Date: February 28, 1981
Availability: Usually ships in 24 hours
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Product Description
Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
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