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Strategy in Advertising: Matching Media and Messages to Markets and Motivation

Author: Leo Bogart
Publisher: NTC/Contemporary Publishing Company
Category: Book

List Price: $29.95
Buy Used: $6.00
You Save: $23.95 (80%)



New (1) Used (10) from $6.00

Sales Rank: 2885992

Media: Hardcover
Edition: 2nd
Pages: 416
Number Of Items: 1
Shipping Weight (lbs): 1.9
Dimensions (in): 9.5 x 6.5 x 1.8

ISBN: 0844230944
Dewey Decimal Number: 659.111
EAN: 9780844230948
ASIN: 0844230944

Publication Date: March 1986
Availability: Usually ships in 1-2 business days

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  • Unknown Binding - Strategy in advertising: Matching media and messages to markets and motivation
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