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Solution Selling: Creating Buyers in Difficult Selling Markets

Solution Selling: Creating Buyers in Difficult Selling Markets

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Author: Michael T. Bosworth
Publisher: McGraw-Hill
Category: Book

List Price: $32.95
Buy Used: $0.89
You Save: $32.06 (97%)



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Rating: 5.0 out of 5 stars 38 reviews
Sales Rank: 50183

Media: Hardcover
Edition: 1
Pages: 224
Number Of Items: 1
Shipping Weight (lbs): 1.6
Dimensions (in): 9.3 x 7.7 x 0.9

ISBN: 0786303158
Dewey Decimal Number: 658.85
EAN: 9780786303151
ASIN: 0786303158

Publication Date: September 1, 1994
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: With pride from Motor City. All books guaranteed. Best Service, best prices.

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Editorial Reviews:

Product Description
``Solution Selling is the most comprehensive sales and sales management process available today. Mike Bosworth has the best understanding of sales process in corporate America.''Jeffrey M. Fisher, Vice President, Symix Computer Systems.


Customer Reviews:   Read 33 more reviews...

5 out of 5 stars Great tool to educate and increase your pocket book.   April 12, 2008
Brian Gumble (Wisconsin)
Excellent book. Have read two other sales books and this is my favorite. Gives information beyond the basics and doesnt rely on just saying motivational statments, gives real world advice. If you read and implement the ideas you are guarenteed to be more productive. 1st choice.


5 out of 5 stars Outstanding! The go-to guide to complex sales   March 13, 2008
A. Rastagar (California)
This is one of the best Sales books I have read! Simply outstanding - the go-to guide for complex sales. We use it routinely at our company to close business.


5 out of 5 stars The Step-by-Step Guide for Selling Solutions   February 9, 2008
c.j. Ng (Psycheselling.com) (Shanghai, China)
Solution Selling is the first book that exposed me to the world of complex, intangible and solution (vs. product) selling.

I had wanted to title this review as "The Idiot's Guide to Selling Solutions" BUT found that even though the instructions in the book literally takes a novice in sales through the process of selling complex solutions in a very straightforward manner, there STILL needs to be some thinking required by the sales person to profit from the knowledge within.

Solution Selling is the comprehensive guide for novice to learn the ropes, and a good reference book for seasoned sales pros as well. It is also a useful tool for sales managers to manage the pipelines of their teams too!



4 out of 5 stars Great approach to selling, but must focuses on long sale cycle   December 4, 2007
James G. Goundry II
0 out of 1 found this review helpful

Great approach to selling, but must focuses on long sale cycle and does not pertain to all selling


5 out of 5 stars Bosworth is a proven sales performer, trainer, and leader   November 29, 2007
J. Langer (Georgia)
Over the decades I've had the chance to work with the author at an early high tech company where he led the internal sales training classes. Later he become a consultant training some of today's largest high tech sales organizations in the world. Mike's always had tough, high standards. His ability to create a repeatable process to selling intangible products to complex organizations has led many of his pupils to excel. Many of them are now SVPs of Sales or CEOs and would be names you recognize.

But, as another reviewer says, you have to use the methodology. Reading the book is just the start.


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