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Getting Attention, Leading-Edge Lessons for Publicity and Marketing | 
 enlarge | Author: Susan Y Kohl
Publisher: Butterworth-Heinemann
Category: Book
List Price: $43.95
Buy Used: $0.63
You Save: $43.32 (99%)
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Rating:  22 reviews
Sales Rank: 884457
Media: Paperback
Edition: 1
Pages: 176
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 9.2 x 6 x 0.4
ISBN: 0750672595
Dewey Decimal Number: 658.8
EAN: 9780750672597
ASIN: 0750672595
Publication Date: March 24, 2000
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Small stickers. Ships Next Business Day!
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Product Description
Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. You'll learn to leverage a spectrum of new and often free technologies, not only the Internet, to distinguish your product or service and reach customers and influencers. Getting Attention reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market. And most importantly, the book features countless guerrilla tactics for achieving the publicity and marketing results you need without spending a lot of money.
You'll learn how to blend innovative and traditional promotional techniques and create programs that build customer relationships and bolster your bottom line. Gain the real-world success secrets from leading marketing visionaries from the non-profit, entertainment, government, and corporate high-tech fields. Whether you're a PTA volunteer, a manager at a start-up company, or the head of a Fortune 1,000 corporate communications department, Getting Attention can help you successfully position your product or service for success.
Get professional publicity on a shoestring using next-generation promotional tools and technologies
Insider tips and techniques on message-crafting for noisy markets and getting free and effective media coverage
A Silicon Valley insider's guide to how the high-tech industry and new technologies are transforming the publicity game for every business
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| Customer Reviews: Read 17 more reviews...
 Fantastic! August 30, 2002
Loved it! It's really tough to be a new artist these days, you know? Like, getting people to talk about you and buy you...it's like you have to be known to get known.I used Kohl and Levine's Guerilla PR: wired to help me get some buzz, you know? Fantastic stuff! Really cheap to do this stuff!
Getting Attention November 18, 2000
Henry DeVries (San Diego, CA USA)
1 out of 2 found this review helpful
If you are in PR, this is a must buy book. Just the chapter on free stuff and other resources is worth hundreds of dollars. I am buying copies for all my staff and making my PR students buy it as well. They will thank me (but Susan Kohl deserves the kudos).--Henry DeVries, President, Henry DeVries/Communications
Internet World November Cover Story " 7 Steps to Great PR" November 7, 2000
Mix Master (Los Altos, CA United States)
2 out of 3 found this review helpful
I just found out about "Getting Attention" in the November issue of Internet World, ordered the book, and finished it over the weekend. Great book filled with tips for low cost effective PR campaigns and relevant industry case studies. I recommend this book to anyone who wants to learn how to become more effective in Public Relations. "Getting Attention" should be considered the first step in "Seven Steps to Great PR"
A savvy, innovative instructional guide. July 4, 2000
Midwest Book Review (Oregon, WI USA)
In Getting @ttention: Leading-Edge Lessons For Publicity And Marketing, Susan Kohl offers a savvy and innovative instruction guide for getting a corporate message heard by prospective clients and customers in today's highly competitive, distracted, and dynamic marketplace. Drawing upon her years of practical experience as a publicist and marketing expert, Kohl shows how to tailor a message for a specific or multiple media so that its has the best chance possible of reaching and informing a target market. Highly recommended for business students, novice entrepreneurs, non-profit volunteers, and corporate advertising and promotional managers, Getting @ttention is enhanced with numerous guerrilla tactics for achieving positive and profitable publicity and marketing results with minimal financial capital investment.
A reader from California May 31, 2000
Kathleen A. Nagy (California)
4 out of 4 found this review helpful
I have been a marketing professional for over 20 years in all types of industries including internet marketing, consulting, and product marketing. I found Susan's book to be very helpful to me. It allowed me to update my thinking and in some cases validate it. Ms. Kohl certainly did her homework and brought to light only the most important points. I have read and re-read her book many times and have actually used many of her well thought out tips. My hat is off to this professional. Learning is a constant process and with books like this we can all keep up on current trends, traps to avoid, and new things to think about and try.
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