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Pocket Guide to Selling Services and Products | 
 enlarge | Author: Peter Morris
Publisher: Butterworth-Heinemann
Category: Book
List Price: $22.95
Buy New: $9.93
You Save: $13.02 (57%)
New (5) Used (9) from $3.74
Sales Rank: 2839643
Media: Paperback
Pages: 96
Number Of Items: 1
Shipping Weight (lbs): 0.3
Dimensions (in): 7.2 x 4.8 x 0.2
ISBN: 0750626410
Dewey Decimal Number: 658.850207
EAN: 9780750626415
ASIN: 0750626410
Publication Date: January 10, 1996
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: New
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Product Description
This Pocket Guide is a cartoon book with a serious message - it explores the world of commercial transactions: selling products and services. It will take the salesperson through the course of the sales process in an informative and entertaining way. 'Selling Services' and Products begins by establishing an understanding of the customers' needs and moves through getting an appointment to meet them, to the moment when the sale is closed. It examines the differences between selling services and products and consolidates that information by an exercise at the end of each chapter. Everybody constantly makes transactions of one kind or another, so the selling process embodies a fundamental human activity - the need to persuade somebody about something, so that both parties benefit. This book will profit not only sales executives, but everyone.
From the hugely popular 'pocket guide' series
Unique easy-to-read style
Extensive use of case-studies and exercises
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