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Advertising is Dead: Long Live Advertising! | 
 enlarge | Author: Tom Himpe
Creator: Will Collin
Publisher: Thames & Hudson
Category: Book
List Price: $34.95
Buy New: $20.97
You Save: $13.98 (40%)
New (26) Used (7) from $19.98
Sales Rank: 263073
Media: Paperback
Pages: 224
Number Of Items: 1
Shipping Weight (lbs): 2.8
Dimensions (in): 11 x 9.5 x 0.8
ISBN: 0500286876
Dewey Decimal Number: 659
EAN: 9780500286876
ASIN: 0500286876
Publication Date: June 23, 2008
Availability: Usually ships in 24 hours
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Product Description
"If the images don't inspire you to think differently, there probably isn't much that will."—Dynamic Graphics
Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the lack of innovation within the traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise.
The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire, and ambient, and Tom Himpe is the first to harness them into an integrated communications approach. There is no longer one route to grab consumer attention, and Advertising is Dead is the only complete survey of this global shift. 435 color illustrations.
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