Home Web Dev Web Marketing General Marketing E-commerce Search All ProductsWeb DevWeb MarketingGeneral MarketingE-commerce  Advanced Search View Cart   Checkout     Location:  Home » Web Dev » General » Advertising and Integrated Brand Promotion    Categories • Web Dev • Web Marketing • General Marketing • E-commerce Related Categories •  General Business & Investing Subjects Books •  Advertising Marketing & Sales Business & Investing Subjects Books •  General Marketing Marketing & Sales Business & Investing Subjects •  Marketing Business & Finance New & Used Textbooks Custom Stores Specialty Stores •  Qualifying Textbooks Custom Stores Specialty Stores Books •  Hardcover Binding (binding) Refinements Books •  Printed Books Format (feature_browse-bin) Refinements Books Subcategories • All Titles • Arts & Photography • Biographies & Memoirs • Business & Investing • Children's Books • Computers & Internet • Cooking, Food & Wine • Engineering • Entertainment • Gay & Lesbian • Home & Garden • Literature & Fiction • Medicine • Nonfiction • Outdoors & Nature • Parenting & Families • Professional • Reference • Religion & Spirituality • Science • Teens • Travel Advertising and Integrated Brand Promotion  enlarge  Authors: Thomas O'guinn, Chris Allen, Richard J. Semenik Publisher: South-Western College Pub Category: Book List Price: $202.95 Buy New: $162.36 You Save: $40.59 (20%) New (14) Used (2) from $162.36 Avg. Customer Rating: 1 reviews Sales Rank: 2799 Media: Hardcover Edition: 5 Number Of Items: 1 Pages: 726 Shipping Weight (lbs): 4.3 Dimensions (in): 11 x 8.2 x 1.3 ISBN: 0324568622 Dewey Decimal Number: 659 EAN: 9780324568622 ASIN: 0324568622 Publication Date: April 18, 2008 Shipping: Eligible for Super Saver Shipping Availability: Pre-Order (0-0 Business Days) Also Available In:   •  Hardcover - Advertising and Integrated Brand Promotion   •  Hardcover - Advertising and Integrated Brand Promotion   •  Hardcover - Advertising and Integrated Brand Promotion   •  Hardcover - Advertising and Integrated Brand Promotion   •  Paperback - Advertising and Integrated Brand Promotion: With Infotrac Similar Items:   •  MP ABCs of Relationship Selling w/ ACT! Express CD   •  Consumer Behavior (8th Edition)   •  Campaign Planner for Integrated Brand Communications   •  International Marketing (Mcgraw Hill/Irwin Series in Marketing)   •  Marketing Research with SPSS Editorial Reviews: Product Description Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends. Customer Reviews: Great Book   May 4, 2008 I have this as a reference book and I just love it. It's great to have in your personal design library. SEO and Marketing Tips

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