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Campaign Planner for Integrated Brand Communications | 
 enlarge | Author: Shay Sayre
Publisher: South-Western College Pub
Category: Book
List Price: $46.95
Buy New: $19.49
You Save: $27.46 (58%)
New (18) Used (15) from $19.49
Sales Rank: 787883
Media: Paperback
Edition: 3
Pages: 144
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 10.6 x 8.3 x 0.4
ISBN: 0324321473
Dewey Decimal Number: 659
EAN: 9780324321470
ASIN: 0324321473
Publication Date: September 28, 2004
Availability: Usually ships in 1-2 business days
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Product Description
Campaign Planner for Integrated Brand Communications is designed to help consumers prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, this workbook clearly explains the process of planning and executing a successful campaign. Consumers have the option of working alone or in teams to complete the workbook activities. Consumers working in teams will be exposed to and learn about specific agency roles as they create their campaign.
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