Advertising, Promotion, and Other Aspects of Integrated Marketing Communications |
 enlarge | Author: Terence A. Shimp
Publisher: South-Western College Pub
Category: Book
List Price: $204.95
Buy New: $92.00
You Save: $112.95 (55%)
New (23) Used (41) from $79.50
Rating:  1 reviews
Sales Rank: 229086
Media: Hardcover
Edition: 7
Pages: 656
Number Of Items: 1
Shipping Weight (lbs): 3.4
Dimensions (in): 11 x 8.5 x 1
ISBN: 0324321430
Dewey Decimal Number: 658.82
EAN: 9780324321432
ASIN: 0324321430
Publication Date: January 20, 2006
Availability: Usually ships in 1-2 business days
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Product Description
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.
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Customer Reviews:
A great all-around Marketing textbook May 16, 2007
anonymous
2 out of 4 found this review helpful
This is one of the best textbooks I've used while pursuing my MBA. Instead of being mired in academic theory, this focuses on real-world, applicable concepts. In a sea of boring, overly theoretical (and ridiculously overpriced) textbooks, this is a standout - two thumbs up!
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