Advertising and Integrated Brand Promotion |
 | Author: Thomas C. O'guinn
Publisher: Thomson South-Western
Category: Book
List Price: $118.62
Buy New: $75.95
You Save: $42.67 (36%)
New (4) Used (8) from $16.95
Rating:  1 reviews
Sales Rank: 1495227
Media: Hardcover
Edition: 4th
Pages: 781
Number Of Items: 1
ISBN: 0324317182
EAN: 9780324317183
ASIN: 0324317182
Publication Date: January 2006
Availability: Usually ships in 1-2 business days
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Editorial Reviews:
Product Description
Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising 3e continues the tradition of providing readers with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow.
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Customer Reviews:
Great Book May 4, 2008
Elizabeth Boudin (Illinois)
0 out of 1 found this review helpful
I have this as a reference book and I just love it. It's great to have in your personal design library.
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