Advertising and Integrated Brand Promotion |
 enlarge | Authors: Thomas O'guinn, Chris Allen, Richard J. Semenik
Publisher: South-Western College Pub
Category: Book
List Price: $203.95
Buy Used: $1.50
You Save: $202.45 (99%)
New (22) Used (63) from $1.50
Rating:  1 reviews
Sales Rank: 666632
Media: Hardcover
Edition: 3
Pages: 816
Number Of Items: 1
Shipping Weight (lbs): 4.2
Dimensions (in): 11.1 x 8.6 x 1.2
ISBN: 0324113803
Dewey Decimal Number: 659.1
EAN: 9780324113808
ASIN: 0324113803
Publication Date: May 1, 2002
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: F-6/ May have normal shelf ware.
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Editorial Reviews:
Product Description
Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising 3e continues the tradition of providing readers with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow.
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Customer Reviews:
Great Book May 4, 2008
Elizabeth Boudin (Illinois)
0 out of 1 found this review helpful
I have this as a reference book and I just love it. It's great to have in your personal design library.
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