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How to Plan Exhibitions (Advertiser's Guides) | 
 enlarge | Author: Iain Maitland
Publisher: Cassell
Category: Book
List Price: $32.99
Buy New: $19.25
You Save: $13.74 (42%)
New (9) Used (11) from $4.40
Sales Rank: 3151895
Media: Paperback
Pages: 145
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 9.5 x 6.6 x 0.4
ISBN: 0304334316
Dewey Decimal Number: 659.152
EAN: 9780304334315
ASIN: 0304334316
Publication Date: September 1997
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Satisfaction Guranteed
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Product Description
This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. The books are supported throughout by real documents such as rate cards and winning advertisements. Codes of practice, useful contacts and recommended reading sections plus a glossary of important words and phrases are included in each book.
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