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Marketing Management

Authors: Harper W. Boyd, Orville C. Walker, Jean-claude Larreche
Publisher: McGraw-Hill Companies
Category: Book

List Price: ~~$88.40~~
Buy Used: $0.18
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Sales Rank: 3298862

Media: Hardcover
Edition: 3rd
Pages: 576
Number Of Items: 1
Shipping Weight (lbs): 2.4
Dimensions (in): 10.3 x 8.3 x 1

ISBN: 0256226326
Dewey Decimal Number: 658.8
EAN: 9780256226324
ASIN: 0256226326

Publication Date: July 1, 1997
Availability: Usually ships in 1-2 business days

Also Available In:

•	Paperback - Marketing Management
•	Paperback - Marketing Management (McGraw-Hill/Irwin Series in Marketing)
•	Paperback - Marketing Management: A Strategic Approach with a Global Orientation
•	Hardcover - Marketing Management: A Strategic Approach With a Global Orientation/Intl Edition (The Irwin/Mcgraw-Hill Series in Marketing)
•	Hardcover - Marketing Management
•	Hardcover - Marketing Management: Cases from the Emerging Countries
•	Hardcover - Marketing Management (The Irwin series in marketing)
•	Hardcover - Marketing Management Strat. App. (Irvin Series in Marketing)
•	Paperback - Marketing Management: A Strategic Approach With a Global Orientation (The Irwin Series in Marketing)
•	Unknown Binding - Marketing management (The Harbrace series in business and economics)

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Product Description
This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.

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