| How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising |  | Author: Jean-marie Dru
Publisher: Palgrave Macmillan
Category: Book
This item is no longer available
Rating:  2 reviews
Sales Rank: 2311433
Media: Paperback
Pages: 256
Number Of Items: 1
ISBN: 0230604056
Dewey Decimal Number: 659
EAN: 9780230604056
ASIN: 0230604056
Publication Date: September 2, 2008
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Product Description
This book tells the story of how TBWA Worldwide became the top ad agency in the world thanks to their defining practice: Disruption.TBWA is one of the most respected and highest-profile ad agencies in the world, with about 240 offices in 75 countries. They will be supporting the book internationally with a hired publicity team, email blasts, partner advertising and extensive promotion to client companies. Dru is credited with the success of TBWA and is a very prominent figure within the ad world. The recent failed attempts of ad agency Havas to hire him away from TBWA were covered extensively in the trades. The book reveals the methods that have made TBWA the top-ranked international ad network. It includes examples of campaigns with Apple, Nissan, McDonald's, and others.
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| Customer Reviews:
Great Book on How A Great Agency Make Clients Heros! July 7, 2008
Bruce Humbert (Port Saint Lucie, FL United States)
How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising
Over my career I have the good fortune to work with the folks at Chiat/Day in their Marina Del Rey (Los Angeles) office. They do great work and have a unique approach to capturing the big idea that connect consumers to brands. This book is a wonderful summary of some of the overall work done by the agency around the world that makes them not only smart - but fun to work with.
Enviable February 11, 2008
Robert M. Kincey (constant international traveler)
1 out of 1 found this review helpful
The content is great and the book flows nicely.
Better yet, the Disruption technique, the stories and the examples are lively and impressive.
Best of all... it really works.
I recently had the pleasure of visiting TBWA in Sao Paulo - a client had hired me to scout for an Agency. Luis Grottera, Cibar Ruiz and Andrea Lang gave a brilliant agency presentation and showed me how Disruption works. Their enthusiasm and the results they showed me were clear and effective.
In fact their enthusiasm sent me to Amazon and I've read this book and two others by Jean Marie.
I would love to have worked in this agency.
Congratulations to Jean Marie and all his "accomplices" at TBWA.
I feel excitingly healthy envy.
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