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Positioning: The Battle for Your Mind, 20th Anniversary Edition | 
 enlarge | Authors: Al Ries, Jack Trout
Publisher: McGraw-Hill
Category: Book
List Price: $24.95
Buy New: $13.95
You Save: $11.00 (44%)
New (30) Used (17) from $12.19
Rating:  77 reviews
Sales Rank: 10929
Media: Hardcover
Edition: 3
Pages: 246
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 8.2 x 7.5 x 1
ISBN: 0071359168
Dewey Decimal Number: 659.1
UPC: 639785323570
EAN: 9780071359160
ASIN: 0071359168
Publication Date: December 28, 2000
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including tens of thousands of Ries and Trout groupies, worldwide—the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.
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| Customer Reviews: Read 72 more reviews...
 Positioning, the Battle for your mind October 2, 2008
Kathleen Curry (San Jose, CA)
I have wanted to read this book for years as I ahd heard about it in other marketing studies.
This is key data for people doing marketing to present their clients in the most favorable light.
 Falls short.... September 22, 2008
Vipin Tiwari (CA, US)
I think this book falls short of expectations. The contents covered by the author in the whole book could have been successfully covered in 5 pages. Any one with a little bit of marketing background will find it hard to learn anything new. Positioning is a big success factor in any marketing campaign, and this book doesn't cover the "how to" part adequately.
Nevertheless, it's a very easy read and will take you about an hour to finish the book.
 Great book - fun read August 26, 2008
Sapna Mehra (VA)
This was a quick read because it was so interesting. I loved the examples - really made the principles come to life.
Great book June 14, 2008
Jos Pols
1 out of 1 found this review helpful
Nutshell review - an excellent insight into marketing and advertising problems facing all business managers. Well written, fast to read, interesting and entertaining.
A real American example of Positioning point by point May 9, 2008
Pablo Paramo Miguelez (Madrid, Spain)
1 out of 1 found this review helpful
If you need an approach to Positioning with U.S. product examples this is your book
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