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| | Beyond the Core: Expand Your Market Without Abandoning Your Roots
Author: Chris Zook
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| | Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind
Author: Bernd H. Schmitt
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 | | Rembrandts in the Attic: Unlocking the Hidden Value of Patents
Authors: Kevin G. Rivette, David Kline
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| | Harvard Business Review on Customer Relationship Management
Authors: C. K. Prahalad, Patrica B. Ramaswamy, Jon R. Katzenbach, Chris Lederer, Sam Hill
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| | Rising Tide : Lessons from 165 Years of Brand Building at Procter & Gamble
Authors: Davis Dyer, Frederick Dalzell, Rowena Olegario
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| | The Future of Competition: Co-Creating Unique Value with Customers
Authors: C. K. Prahalad, Venkat Ramaswamy
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| | Competing on the Edge : Strategy as Structured Chaos
Authors: Shona L. Brown, Kathleen M. Eisenhardt
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| | Standing Room Only: Strategies for Marketing the Performing Arts
Authors: Philip Kotler, Joanne Scheff Bernstein
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| | Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
Authors: James C. Anderson, Nirmalya Kumar, James A. Narus
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| | Harvard Business Review on Pricing (Harvard Business Review Paperback) (Harvard Business Review Paperback)
Author: Hbsp
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