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5.Influence: The Psychology of Persuasion (Collins Business Essentials)
6.Sway: The Irresistible Pull of Irrational Behavior
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Principles of Marketing Engineering 
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 Principles of Marketing Engineering
Authors: Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn

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Sales Rank: 314966
Category: Book
ASIN: 1425135862
Publication Date: July 3, 2007
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Marketing Engineering, Revised Second Edition 
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 Marketing Engineering, Revised Second Edition
Authors: Gary L. Lilien, Arvind Rangaswamy

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Rating: 3.0 out of 5 stars 4 reviews
Sales Rank: 386124
Category: Book
ASIN: 1412022525
Publication Date: April 1, 2004
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Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (2nd Edition) 
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 Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (2nd Edition)
Authors: Gary L. Lilien, Arvind Rangaswamy

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Rating: 3.5 out of 5 stars 7 reviews
Sales Rank: 745670
Category: Book
ASIN: 0130355496
Publication Date: January 8, 2002
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Marketing Models 
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 Marketing Models
Authors: Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy

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Rating: 3.5 out of 5 stars 7 reviews
Sales Rank: 417422
Category: Book
ASIN: 013545641X
Publication Date: April 24, 1995
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Marketing Research: Marketing Engineering Applications, Second Edition 
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 Marketing Research: Marketing Engineering Applications, Second Edition
Authors: Gary L. Lilien, Arvind Rangaswamy

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Sales Rank: 2313038
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ASIN: 0130084557
Publication Date: October 9, 2002
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 Tutorial Marketing Engineering
Authors: Gary L. Lilien, Arvind Rangaswamy

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Sales Rank: 2499614
Category: Book
ASIN: 0321001958
Publication Date: November 2003
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 Market Planning for New Industrial Products (Ronald Series on Marketing Management)
Authors: Jean-marie Choffray, Gary L. Lilien

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Sales Rank: 3610350
Category: Book
ASIN: 0471049182
Publication Date: August 1980
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Handbooks in Operations Research and Management Science, 5: Marketing (Handbooks in Operations Research and Management Science) 
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 Handbooks in Operations Research and Management Science, 5: Marketing (Handbooks in Operations Research and Management Science)
Author: J. Eliashberg

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Rating: 5.0 out of 5 stars 1 reviews
Sales Rank: 1795427
Category: Book
ASIN: 0444889574
Publication Date: November 1, 1993
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New Product and Brand Management: Marketing Engineering Applications 
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 New Product and Brand Management: Marketing Engineering Applications
Authors: Gary L. Lilien, Arvind Rangaswamy

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Rating: 2.5 out of 5 stars 3 reviews
Sales Rank: 2102957
Category: Book
ASIN: 0321046439
Publication Date: October 7, 1998
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Research Traditions in Marketing (International Series in Quantitative Marketing) 
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 Research Traditions in Marketing (International Series in Quantitative Marketing)
Author: Gilles Laurent

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Sales Rank: 5713015
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ASIN: 0792393880
Publication Date: January 31, 1994
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