Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings -- and Stay There | 
 enlarge | Author: David Viney
Publisher: Nicholas Brealey Publishing
Category: Book
List Price: $30.00
Buy New: $16.89
You Save: $13.11 (44%)
New (21) Used (7) from $16.55
Rating:  14 reviews
Sales Rank: 8841
Media: Paperback
Pages: 240
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 9.2 x 6 x 0.9
ISBN: 1857885023
Dewey Decimal Number: 658.872
EAN: 9781857885026
ASIN: 1857885023
Publication Date: May 1, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new item. Over 3.5 million customers served. Order now. Selling online since 1995. Order with confidence. Code: B20080906212818T
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| Editorial Reviews:
Product Description
Written in a clear, non-technical, style by a leading expert in SEO (search engine optimization), GTTTOG explains techniques and strategies proven to return higher search engine rankings and sales. It addresses all aspects of search engine marketing and includes an assessment of the impact of Web 2.0 on Internet search strategies.
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| Customer Reviews: Read 9 more reviews...
 Well worth a read - from an experience ecom guy August 14, 2008
J. Gonto (Onsted, MI United States)
I believe this is my first review on Amazon, but please dont discount me as a newbie. I've been a customer here for many years. I also own a web development studio & business consulting company - and I've been involved with ecommerce for about 12 years...including owning a well established & well performing ecom site for 12 years. I am also a voracious reader, and I appreciate the advanced as well as the basic stuff.
When I found this title on Amazon, I ordered it, and frankly expected a dissapointing pulp about Google basics. While I did get the basics, I was very pleased to find a clear, concise instructional manual of best practices - online resources included.
A few of the other reviews mention the authors continual prodding to visit his website (and consequent promotion of his site)...but after reading the book and visiting (and taking advantage of the resources), I am a believer. The book (after all) is about "promotion," and the author does it well.
While any experienced webmaster, designer, developer (et al) should not be shocked or surprised by any of the information provided in this book, it is a great, all in one resource of the basics - and some things that are easily missed.
I would love to see the author put out a version dedicated solely to the US audience with updated web resources geared specifically towareds us hosted sites.
David - thanks for a good book! I recommend this and will benefit from the information you've provided.
 You Can Get There August 5, 2008
Kevin P. Ellens
0 out of 2 found this review helpful
This is a seven step guide. Get to the top on Google will help you get your site to the top of the rankings - large or small, your business will show a greater increase in visibility, accessibilty and sales conversion. Although the book doesn't go into the deepest of details, it remains a pretty decent book.
A great up-to-date guide on SEO techniques. August 1, 2008
Bob Roberts (Central IL - USA)
If you truly are an expert in search engine optimization (SEO), this book may not be of much value to you. I don't understand why an "expert" would even purchase this book (or any other SEO guide). Personally given the frequent changes of search engine methods and criteria, I don't believe there are any true SEO experts out there. There is always something new to learn.
All authors face the challenge of keeping their content current as they're trying to finish writing their book. It takes a while to get a book from start to on-the-shelf. I think this author has done a great job in this respect.
If you are new to SEO or have not been successful in achieving high search engine rankings, I think you'll find this book extremely valuable. Although I am familiar with SEO strategies and techniques, I found this book to be very well written and contains useful information.
Great Read July 31, 2008
Ron Gilleland (Fort Worth, TX)
Use a lot of outside vendors on SEO and I got a better education about "the complete SEO world" from a weekend spent reading this book than from hours of powerpoints and conference calls.
Great book with great tips! July 13, 2008
C. Fallon
This book is spectacular, clearly written, and you have confidence in the author from the beginning that he is an expert. The book clearly shows you the current "Best guesses" of what to do in order to get to the top of Google, or if not the top, appropriate places to maximize your ROI.
I give this book only 4 out of 5 stars as I felt the author could have done with a bit less self promotion of mentioning his website's entire URL several times per chapter. His website is a SUBSCRIPTION service making it feel a bit tacky. What he was saying essentially is that "This is the way things are now, but things could change any moment, and you can get the most updated list of X, Y, and/or Z at my site..." It's definitely very true what he was saying and if his website was free, (Even though a 6 month subscription is free with the purchase of the book), I don't think it would have appeared as shameless.
That really is just a small knock on an otherwise spectacular book that I feel could benefit most SEO specialists/entrepreneur's/or even just web site hobbyists. The book is cheap, and at 220 pages can be easily read by even the busiest people in under a week.
Also, the author is from the UK, and gives plenty of information on how to rank well in other countries, and really focus's on the globalization of your website (Well, as much as you can focus in a few dozen pages). For people who live outside the USA I would think this book would be ESPECIALLY helpful for them as this section is certainly something that is not found in most SEO books that I am aware of. Being from the USA as I am, I found the section interesting, but not necessarily useful for what I was looking for however.
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