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Marketing Strategy and Competitive Positioning (4th Edition)
Marketing Strategy and Competitive Positioning (4th Edition)

zoom enlarge 		Authors: Graham Hooley, John Saunders, Nigel F. Piercy, Brigitte Nicoulaud
Publisher: Prentice Hall
Category: Book

List Price: $186.67
Buy New: $87.92
You Save: $98.75 (53%)



New (17) Used (4) from $87.91

Sales Rank: 55253

Media: Paperback
Edition: 4
Number Of Items: 1
Pages: 632
Shipping Weight (lbs): 2.2
Dimensions (in): 9.7 x 7.2 x 1.3

ISBN: 0273706977
Dewey Decimal Number: 658.802
EAN: 9780273706977
ASIN: 0273706977

Publication Date: February 7, 2008
Availability: Usually ships in 1-2 business days
Condition: Brand new book delivered from the UK in 10-14 days.
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Product Description

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.



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