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Editorial Reviews:

Product Description
Strategies and answers from a lifetime of selling, from the bestselling author of The Sales Bible. Jeffrey Gitomer is the author of The New York Times best seller The Sales Bible and The Little Red Book of Selling. All of his books have been number one best sellers on Amazon.com, including Customer Satisfaction is Worthless, Customer Loyalty is Priceless, The Patterson Principles of Selling, and his latest best-selling books The Little Red Book of Sales Answers, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. Jeffrey's books have sold millions of copies worldwide.

Jeffrey gives public and corporate seminars, runs annual sales meetings, and conducts live and Internet training programs on selling and customer loyalty. He has presented an average of 120 seminars a year for the past ten years.

Customer Reviews: Read 106 more reviews...

1 out of 5 stars

Activity Management is Dead August 20, 2008
I read the first line of the most recent review of this book and that is all it took for me to decide how I would explain what is wrong with this book. The reviewer said the book would help you make those 10 additional sales calls in a given day. This is old school thinking and so is this book. This is the very reason many people dislike sales people. They waste your time. Modern sales is about thinking first. Thinking where you fit. Thinking where you bring value. Thinking specifically what that value is. Then stay there. By doing that, you will no longer allow yourself to think of success as making 10 more sales calls in a day. It's about results. Count results, not sales calls or hours. "Did you get it done?" is all that matters. I'd rather make one meaningful call with a prospect that I know provides me with a ninty percent chance of success than 100 calls, hoping I'll find one opportunity for success. And this also is the key to work-life balance.

1 out of 5 stars

Written for those who have attention deficits? August 18, 2008
I sent this book back. It is written in bullet points and different types of fonts and in bold. It seemed to be yelling out car salesmen pitches. Good for those with attention deficits?

5 out of 5 stars

Little Red Book Review August 15, 2008
This book is well written! I love it! I'd read anything from this author. The illustrations make the book easy and fun to read.

5 out of 5 stars

One great sales tool August 13, 2008
I have used this book in the past and found it helpful. I decided to buy one for my whole sales staff. Bottom line is they all loved it. Simple answers to difficult situations and question. i would recommend this to anyone interested in selling

4 out of 5 stars

Won't make you a sales pro, but a nice little book July 9, 2008
The Good:
* This book does have some practical, usable insights how how to be a more effective seller
* It's an easy read
* It's competitively priced
* Gittomer does incorporate some good humor and illustrations in the book, which make it more enjoyable

The Bad:
* I'm not sure I'd feel comfortable recommending this book for professionals with some prior sales training. The book is fairly basic and some of the approaches and insights really can be chalked up to common sense. While the book isn't that expensive, I felt it was a little short.

The Bottom Line:
I'd recommend the book for anyone who is new or hesitant about selling (I do recommend this book to my creative freelance readers who dislike sales). Gittomer does a terrific job in simplifying sales and making it a lot less intimidating, I just wish the book was a little longer. This would make a great stocking stuffer, or a quick read on an airplane.

JM Tuber
Author of "Being a Starving Artist Sucks", ISBN: 0981622003

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