Customer Reviews: Read 4 more reviews...
 One of the Best 5 Copywriting Books Ever Written April 21, 2004
6 out of 6 found this review helpful
Second in the "Secrets" series by Joe Sugarman, this outstanding book provides DOZENS of full page ads written by Sugarman, along with the story of how he conceived the idea for the product, and what became of the promotion. This book is brilliant, and one of my Top 5 copywriting books of all time. For the price, it is the bargain of a lifetime. Get it now before it goes out of print and becomes one of those "impossible to find" classics. Truly an awesome book.
Incredible Stuff! June 23, 2003
3 out of 3 found this review helpful
Joe Sugarman's books are an extraordinary read! I've been writing copy professionally for years, so I'm no slouch. With the information Joe shared, I've been forced to rethink my entire approach to copywriting! Discover how Joe thinks, as he takes you by the hand on a tour through his most successful ads from his now legendary, JS & A catalogue. His amazing stories will make you laugh. They'll make you cry. You'll be touched at the deepest level and it will be an experience you won't soon forget. Get these books... now!
Brilliant insights from an entrepreneur who has seen it all! January 7, 2002
9 out of 10 found this review helpful
Few writers are as clear, as candid and as helpful as Joe Sugarman. He not only packs his "Secrets" books with invaluable lessons that have taken him decades to learn, but he gives you fascinating, behind-the-scenes looks at dozens of advertising and marketing campaigns. From concept to completion, Joe lays out everything you could possibly hope to learn about writing compelling and profitable copy. But most important of all, Joe's books draw as much from his failures as his successes, making them infinitely more valuable that those that sell nothing but pipe dreams. As for those who complained that Joe's material is dated, sure some of it is dated as the examples literally span decades. But keep in mind, while tastes and styles may change, human nature does not. And no one understands human nature better than Joe Sugarman. His insights are timeless and their value, priceless.
Important Resource to Help in your Marketing Efforts January 6, 2002
3 out of 3 found this review helpful
Marketing is not an easy career, however Joe Sugarman's experience can help even the most experienced expert. Most good information in this field is obtained for at least several hundred dollars, Joe's work is an exception. For such a meager price you can get alot of entertaining advice about what works and what doesn't in the world of marketing. You will be hard pressed to walk away from this book without several ideas about what to do with your current project or what to begin now.
Mail order wisdom January 6, 2002
13 out of 16 found this review helpful
There are tons of marketing books, but in this one Sugarman tells you his success secrets for the specific area of marketing in which he is a proven master -- mail order. If you sell products directly from TV, space ads, or direct mail, and your promotions ask for the order rather than build brand awareness, this book can help you dramatically boost your response rates and profits.
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