| Little Red Book of Selling: 12.5 Principles of Sales Greatness | 
 enlarge | Author: Jeffrey Gitomer
Publisher: Bard Press
Category: Book
List Price: $19.95
Buy New: $7.75
You Save: $12.20 (61%)
New (60) Used (67) Collectible (4) from $6.93
Avg. Customer Rating:  106 reviews
Sales Rank: 2664
Media: Hardcover
Edition: 1st
Number Of Items: 1
Pages: 220
Shipping Weight (lbs): 0.6
Dimensions (in): 7.5 x 5.2 x 0.8
ISBN: 1885167601
Dewey Decimal Number: 658.85
EAN: 9781885167606
ASIN: 1885167601
Publication Date: September 25, 2004
Availability: Usually ships in 1-2 business days
Condition: mint condition
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Product Description
Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment--and the rest of their lives.
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| Customer Reviews: Read 101 more reviews...
 Every salesperson needs this June 9, 2008
Practical, concise, and easy to read. I keep it with me at all times to make sure I am staying sharp.
 Good guideline for a salesman June 6, 2008
This book offers a very good and real life guideline to become a successful salesmen. I prefer Chet Holme's Ultimate Sales machine tough.
Informative - Simple - With a sense of humor May 17, 2008
I thought this book was fantastic! It had a lot of helpful information, and the author puts it in a way that is truly easy to understand. I love also that it includes bits of humor here and there and kept me laughing. After reading this, I immediately went out to find other books by the author because I liked this one so much. When working in a sales position, it's always beneficial to learn more about selling and this book was fantastic.
 Terrible March 13, 2008
1 out of 1 found this review helpful
I'm sure Mr. Gitomer is a good salesman since he, after all, managed to sell me his book. But he's not a good author and his book is not worth the time. His practical advice ranges from things like "don't whine", "buy your own laptop if your company won't buy you one" to "stay up late to prepare for next day instead of watching TV."
Maybe there is some good advice in this book for children selling lemonade down the street, but its a joke for any true Sales/Marketing professional. There are tons of better books out there, don't waste your time on this one. For good books on complex sales, try "Solution Selling" by Bosworth or "Hope is not a strategy" by Page. They lay out a proven, scientific and structured approach to the entire sales cycle. My company uses it routinely to great effect.
Solution Selling: Creating Buyers in Difficult Selling Markets
Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale
Gems of wisdom for all businesspeople March 2, 2008
Gitomer is a salesman at heart. He manages to distill old and known truths and success factors into a creative and inspiring book. He constantly uses the .5 element in all the lists in the book (and his other books) that thus have become his trademark. Nonetheless, it is not annoying but easy fun.
This book might be too simple for experienced salespeople, but for me, who is just beginning this road was an eye-opener. And a very happy one too: sales is not about shoving people stuff down their throat and making them pay for it, rather it is an ethical profession in which you try to do your utmost to understand the customer and deliver him what truly brings value. This goes beyond pure sales, but should be fundamental to any business person or even every professional! If you can take a step back from your current profession, there are many lessons in this book that might be worthwhile in your everyday life:
- how to build relationships
- how to help the other person instead of (first) helping yourself
- how to try to understand others allows for improved performance
And it gives very practical tips and instructions on how and what do do each of these things, while challenging you to keep thinking.
For me, an inspiration to buy all his books (although I am sure the same mantra is repeated there). People don't like to be sold, but they love to buy!!
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