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Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold | 
 enlarge | Author: Roy H. Williams
Publisher: Bard Press
Category: Book
List Price: $16.95
Buy Used: $0.01
You Save: $16.94 (100%)
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Rating:  34 reviews
Sales Rank: 244160
Media: Paperback
Pages: 224
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 9.7 x 7.1 x 0.8
ISBN: 1885167393
Dewey Decimal Number: 659.1
EAN: 9781885167392
ASIN: 1885167393
Publication Date: September 25, 1999
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Dust Cover Missing. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More.
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Product Description
People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.
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| Customer Reviews: Read 29 more reviews...
 REAL Secrets According to Roy Williams aka The Wizard of Ads April 21, 2008
Lisa Manyon (Lewiston, ID)
I'm off to see the Wizard. The Wizard of Ads that is...
Even though my business is primarily internet based there are tried and true advertising methods that span the mediums. One of my all time favorite reads is no exception.
Roy Williams aka The Wizard of Ads is an absolute marketing genius in my book.
The Secret Formulas of the Wizard of Ads is not a new release but the contents are timeless.
I love the wacky approaches Williams uses in his own marketing strategies. In chapter 29 "Sing a Little Song, Dance a Little Dance" he shares the story of his not so conventional appearance at an American Marketing Association meeting held at a country club. He rolls in wearing jeans and turtle neck. Realizes he's clearly underdressed for this crowd and doesn't bat an eye. During his speech, he pitches his book. He tells the crowd it's different than any book they've ever read. Goes on to say, "It's hilariously funny in some parts and heartbreakingly sad in other parts, and it's for sale in the back of the room."
Williams is right on target. What he says is true and he doesn't leave it at that. He raises the book above his head, leans into the microphone and whispers, (you know how a whisper gets attention, right?), he whispers "You'll laugh, you'll cry, you'll kiss seventeen bucks goodbye!"
He then gets all James Brown on everyone, starts clapping and chanting "I'll laugh! I'll cry!, I'll kiss seventeen bucks goodbye!" Almost the entire room of stuffy suits follows his lead...
He sells out. Not a single copy is left in the back of the room when he is done.
I share this excerpt because Williams connects with his core audience. He does it in ways that get results and are unexpected. He knows exactly what he is doing.
Williams is aware that:
1) Surprise causes delight and begins to persuade
2) Follow through occurs when people hear themselves say they are going to do something
3) Speaking to needs sells especially when your audience can envision the end result (in this case, kissing seventeen bucks goodbye)
Williams shares golden nuggets throughout the book. Things really get rolling beginning with chapter 36 when he highlights the Six Tugs-of-War relating to advertising.
1) Intellect vs. Emotion
2) Time vs. Money
3) Opportunity vs. Security
4) Style vs. Substance
5) Pain vs. Gain
6) Sight vs. Sound
I'm not going to spoil the suspense by telling you what he has to say. I'll simply recommend that you grab a copy today and set aside some time to read it.
Secret Formulas of the Wizard of Ads is a must have for any marketer. Williams discusses a myriad of topics to be considered when implementing your advertising and marketing efforts. His advice is solid and experience based. You won't be disappointed.
Roy H. Williams where are the Secret Formulas to the Wizard of Ads? January 28, 2007
Deremiah, *CPE/Customer Passionate Executive (Saint Charles, IL USA)
1 out of 3 found this review helpful
Hey Roy Williams, where are the "Secret Formulas" to the Wizard of Ads? After reading the first book by Roy H. Williams (The Wizard of Ads) I needed to know more and my mind was asking more questions than ever.
Take me in depth Roy. Show me the behind the scenes things and reveal to me "how Broca works", show me how to "See my customer Real" and help me to explore how "Second-Hand Knowledge" works.
If you're into Sales, Marketing, Advertising or Business you want to know more than the details of how to run a business but more importantly you need to know how to inspire a customer to stay with you. As one great thinker said the only reason why we are in business is to keep or maintain a customer.
So do words have energy? And if they do how do I use them in an ethical way that helps my customers appreciate my sincere disire to take good care of them? Roy H. Williams shows us how to do this through 100 new stories that show you more in-depth SECRETS. The real Formulas for how things work psychologically, physiologically, emotionalogically and spiritualogically. The last two words I created after much meditation on Roys overall methodology.
The Secret Path to miraculous Ads is included in this follow-up where Roy reveals the styles of writing that limit reaching the emotional state of the customer. He breaks it down into three writing styles...Journalism, Creative Writing, and Poetry/lyricism. The last having the most powerful effect by far on your customers most unique way to receive new information.
Whatever you're looking to gain from a benefical stand point is here. This book is a great follow-up book to The Wizard of Ads. I'm still using Secret Formulas...re-reading it and practicing the Secret Formulas.
Is there anything else I can do for you?
Your Servant,
Deremiah, *CPE
 A light in the darkness January 18, 2007
Kathryn L. Hendershot-Hurd
0 out of 1 found this review helpful
You can tell that Roy Williams has served time in the real life trenches of the ad game. There are nuggets of gold nestled within the stories he shares in this book.
This is not a "step by step" color by numbers kind of book. It's one that shares the lessons learned by the telling of parables. If you have a solid background in marketing and advertising, then this is great read. If you're looking for a marketing primer, then this is not the book for you.
 Broadcast Media isn't always the best advertising medium. March 1, 2006
C. A. Parkinson (North Dakota)
6 out of 12 found this review helpful
A very insightful book on advertising. However, I am surprised that Mr. Williams bothered to put it in print since he apparently believes the only way to advertise is through broadcast or intrusive media (radio and television). Intrusive media is just that. That is why consumers often turn the station on their radio and televisions when the programming they are listening to or watching is interupted by advertising. Print advertising is non-intrusive and therefore looked upon by choice by the consumer. An effective advertising campaign can be accomplished by many different mediums and most often with a mix of more than one.
 Huh! No Secrets Here September 25, 2005
PC Pro (San Antonio, TX)
9 out of 16 found this review helpful
I have read many books relating to ads & advertising and found this one to contain no value, no guidance, no tips and NO SECRETS.
Many old tales and short quotes that offered no insight to modern day marketing and advertising.
There are many good books out there, unfortunately for me and my pocketbook this is not one of them.
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