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The World's Best Known Marketing Secret, 2nd Edition: Building Your Business with Word-of-Mouth Marketing | 
 enlarge | Author: Ivan R. Misner
Publisher: Bard Press
Category: Book
List Price: $18.95
Buy Used: $0.75
You Save: $18.20 (96%)
New (36) Used (34) Collectible (7) from $0.75
Rating:  30 reviews
Sales Rank: 504247
Media: Paperback
Edition: 2
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 9 x 5.9 x 0.7
ISBN: 1885167377
Dewey Decimal Number: 658.8
EAN: 9781885167378
ASIN: 1885167377
Publication Date: June 25, 1999
Availability: Usually ships in 1-2 business days
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Product Description
Hands down. No debate. We all know that word-of-mouth can turn a company, product, or service into a roaring success or a crashing failure. This updated, information-packed new edition offers you a proven model for developing your own word-of-mouth marketing plan.
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| Customer Reviews: Read 25 more reviews...
 Easy Read Useful information May 22, 2007
Linda Quinn (Tampa FL)
Misner books are difficult to find but I am glad I bought this one.
 Great Handbook March 24, 2006
D. MULVEY (Dublin, Ireland)
1 out of 2 found this review helpful
This is a very clear concise manual for networking - The techniques taught are simple powerful and effective.
 mutual referrals for fun and profit January 3, 2006
Daniel Ginensky (Bet Shemesh Israel)
6 out of 7 found this review helpful
This book is well organized and has descriptive chapter titles. However, the insights and techniques offered are fairly lightweight.
This book is a guide to creating a network of people in non-competing businesses who agree to refer clients to each other. I was dissapointed to find that aside from mutual back-scratching, there were zero insights on how to get people to talk about my business. Isn't that what word-of-mouth is supposed to be about?
In general, I found few surprises in the book. A lot of it struck me as "Dale Carnagie" style advice, pointing out that you should try not to sulk in the corner when at business gatherings, etc.
To end on a positive note, I wholeheartedly agree with the auther's choice of title, seeing as how the ideas in this book are well known to most adults with average social skills.
Worth the Read September 25, 2005
PC Pro (San Antonio, TX)
2 out of 4 found this review helpful
I found this book to be very informative. There were several ideals discussed in this book that I found to be useful in my small business.
I would recommend this book to anybody that is looking for a smart, common sense and inexpensive way to promote their business.
Good book but needs updating on Internet networking February 27, 2005
Sally (CA, USA)
5 out of 5 found this review helpful
Just finished reading this book this evening with mixed view on it. In my view, this could be a good, entry-level handbook for small business owners/professionals, such as doctors, dentists to learn to practise networking and get referrals. It offers practical, step by step how-to-dos on tranditional referral marketing.
What it misses is the power of social networking through the Net and the resulting referrals. If the authors can update the book with "Internet Networking", it will be a more useful book.
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