|
Marketing Changes | 
 enlarge | Author: Susan Hart
Publisher: Cengage Learning Business Press
Category: Book
Buy New: $50.99
New (7) Used (4) from $49.46
Sales Rank: 2575932
Media: Paperback
Edition: 1
Pages: 416
Number Of Items: 1
Shipping Weight (lbs): 1.6
Dimensions (in): 9.7 x 7.4 x 0.7
ISBN: 1861526733
Dewey Decimal Number: 380
EAN: 9781861526731
ASIN: 1861526733
Publication Date: April 24, 2003
Availability: Usually ships in 2 to 4 weeks
| |
| Editorial Reviews:
Product Description
Marketing Changes is a core text for students at undergraduate level and on specialised Marketing Masters degrees taking a Marketing Strategy course or another capstone or honours course in the subject. It brings the student up-to-date with current marketing thought and practice without imposing the standard and rather tired theory used in most US texts or using the inaccessible and overly critical approach adopted by alternative, specialised monographs. The first section puts current marketing thought into context and examines the most dramatic recent changes to the business and Marketing environment. Section II deals with changing approaches to marketing s role in organisations, in particular the various schools of thought which challenge the 4 Ps so beloved of standard marketing texts - relationship marketing, networks and post-modern marketing thought. The final section deals with operational changes in marketing research, communications strategies, new product development, e-marketing and performance measurement.
|
|
|
SEO and Marketing TipsBETA RELEASE | |
