| New Product Development: A Reader |  | Author: Susan Hart
Publisher: Thomson Learning
Category: Book
Buy New: $93.30
New (2) Used (1) from $93.29
Sales Rank: 5054737
Media: Paperback
Pages: 508
Shipping Weight (lbs): 2
Dimensions (in): 9.3 x 6.5 x 1
ISBN: 1861524412
EAN: 9781861524416
ASIN: 1861524412
Publication Date: October 1, 1996
Availability: Usually ships in 1-2 business days
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Product Description
This collection of classic readings is designed for courses on New Product Development. The articles are gathered from the journal literature (academic and practitioner) in marketing, product design and general management. New Product Development takes students through the NPD process from the decision to innovate to the launch of new products. It covers the development of new services as well as manufactured products. The emphasis throughout is on Marketing's role in NPD and their interface with the external business environment and other parts of company culture.
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