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Quantitative Methods in Marketing

Authors: Graham J Hooley, Michael K Hussey, Graham Hooley, Michael Hussey
Publisher: Cengage Learning Business Press
Category: Book

Buy New: $73.04

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Sales Rank: 1921091

Media: Paperback
Edition: 2
Pages: 300
Number Of Items: 1
Shipping Weight (lbs): 1.6
Dimensions (in): 9.6 x 7.5 x 0.9

ISBN: 186152417X
Dewey Decimal Number: 380
EAN: 9781861524171
ASIN: 186152417X

Publication Date: April 29, 1999
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
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•	Paperback - Quantitative Methods in Marketing
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Product Description
Marketing is second only to the physical sciences in its use of quantitative techniques. Quantitative Methods in Marketing provides a survey of the latest techniques used by marketers and market research organisations.

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