What Customers Like About You : Adding Emotional Value for Service Excellence and Competitive Advantage |
 enlarge | Author: David Freemantle
Publisher: Nicholas Brealey Publishing
Category: Book
List Price: $25.00
Buy New: $3.95
You Save: $21.05 (84%)
New (6) Used (8) from $3.80
Rating:  1 reviews
Sales Rank: 2674864
Media: Hardcover
Pages: 312
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 9.4 x 6.3 x 1.1
ISBN: 1857882016
Dewey Decimal Number: 658.812
EAN: 9781857882018
ASIN: 1857882016
Publication Date: September 1998
Availability: Usually ships in 1-2 business days
Condition: new // clean // unmarked // dj great // exceptional value // 10/2
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Product Description
Over the last two years David Freemantle has studied hundreds of companies around the world to discover how they achieved their competitive advantage. In What Customers Like About You he reveals the secret of their success: emotional value (e-value).
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Customer Reviews:
Making the most of potential through emotional attachment September 13, 1998
richard.brimble@mcmail.com (Halifax, West Yorkshire, UK)
2 out of 3 found this review helpful
Having just been sent a copy of David Freemantle's latest book I can totally recommend it. David uses live examples from many different companies across the world and it is one of those management books that you don't put down. Page after page of common sense combined with a real understanding of the problems that organisations are having as we approach this new age of opportunity. David explains has given many examples of organisations that can prove that by caring about people you can be incredibly successful. A great read for any leader that wants to unleash the potential of people across the business. We are all still learning and David's book leaves you with the feeling that with belief anything is possible.
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