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The state of research in marketing | 
 enlarge | Creators: Nick Lee, John Saunders
Publisher: Emerald Group Publishing Ltd
Category: Book
Buy New: $90.00
Media: Paperback
Pages: 180
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 9.7 x 7.4 x 0.4
ISBN: 1845440986
Dewey Decimal Number: 380
EAN: 9781845440985
ASIN: 1845440986
Publication Date: April 15, 2005
Shipping: Eligible for Super Saver Shipping
Availability: In stock soon. Order now to get in line. First come, first served.
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Product Description
Features pieces from leading figures in the field such as John Saunders, Evert Gummesson and Dale Littler. A number of the UK authors are key people with regard to the UK Academy of Marketing. Looks at positive and negative aspects of the current status of marketing research Originally published as European Journal of Marketing (2005, Vol.39, No.3/4)
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