Page Rank 10 - SEO and Marketing Tips: Web Dev: No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich

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Editorial Reviews:

Product Description

FREE-Audio CD INSIDE PLUS Voucher for FREE Webinars, Tele-Seminar and Newsletters

“Follow the money!”

Here it is: no warm 'n fuzzies-just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times!

Understand the explosive growth of the affluent customer population-where there is LESS competition and much MORE profit
Practical Strategies Revealed: Lamborghini, Disney, the famous J. Peterman catalogs, Wal-Mart, Starbucks, $2,995 lobsters, Cold Stone Creamery, gourmet pizza, fashion-designer golf bags, and over 50 other fascinating and diverse true-life examples
E-FACTORS: 10 surprising Emotional Buy Triggers the affluent find irresistible
MILLION-DOLLAR MARKETING SYSTEM: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
THE MAGIC LANGUAGE OF “MEMBERSHIP”: applied to any business for the affluent…from pizza shops and medical practices to retail stores and pet hotels

Customer Reviews:

5 out of 5 stars

This landscaper thanks Dan from the bottom of her heart July 3, 2008
4 out of 4 found this review helpful

I grew up working class - my Mom cleaned houses, my Dad managed mailrooms and warehouses - and so I grew up with a lot of negative stereotypes about the affluent. That isn't helpful at all when the product you are selling is geared towards the affluent, and is even less helpful when thinking about becoming affluent yourself!

Dan's books, especially Wealth Attraction for Entrepreneurs and this book, are helping me really understand the folly of my previous attitudes and thoughts towards money and the affluent, and to actually change them by replacing old negative thoughts with more accurate ones.

Not only do I now truly like and admire the people who I am working with, but I understand a lot better the stereotypes which they are most sensitive to, the ways in which they view themselves and their wealth, and the worldviews and marketing "hooks" which particularly appeal to them.

My old attitudes and lack of understanding of my clients was really holding me back, and I credit Dan with helping me understand and change in the ways necessary to really be successful in my business and become rich one day myself.

Every single book I have of Dan's has a permanent place on my bookshelves. I have reread all of them at least once and find some new info to put to use each time. You won't regret buying this book - I have read at least one business book per week for the last year, and these are among the VERY best.

I also liked The Four-Hour Workweek by Ferriss and The E-Myth for Contractors by Gerber.

5 out of 5 stars

Best book on marketing to the affluent and others June 25, 2008
0 out of 4 found this review helpful

Great book, maybe Dan's best ever. Valuable information on marketing to the affluent and especially the affluent boomer.

5 out of 5 stars

"Fred Marks gives this book a 10"! June 17, 2008
3 out of 4 found this review helpful

Dan Kennedy strikes again! Fred Marks says this book is a MUST if you are into marketing, direct mail, or if you just want to see higher transaction prices. Why? As Dan says, sell to those "least and last affected". This book and the advanced copy I picked up in South Florida is the best purchase under $20.00 you can ever make. Talk about Return-On-Investment, it will be nearly unmeasureable over the course of my lifetime. Today is my 26th Birthday and I thank you Dan Kennedy for writing the book for the ages. What a great timing wiht the recession talk on TV. Bravo Dan, Bravo!

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