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Sway: The Irresistible Pull of Irrational Behavior | 
 enlarge | Author: Ori Brafman
Creators: Rom Brafman, John Apicella
Publisher: HighBridge Company
Category: Book
List Price: $26.95
Buy New: $16.26
You Save: $10.69 (40%)
New (20) Used (6) from $16.26
Rating:  43 reviews
Sales Rank: 49356
Format: Audiobook, Unabridged
Media: Audio CD
Edition: Unabridged
Number Of Items: 4
Shipping Weight (lbs): 0.3
Dimensions (in): 5.9 x 5.1 x 0.6
ISBN: 1598876295
Dewey Decimal Number: 155.92
EAN: 9781598876291
ASIN: 1598876295
Publication Date: June 17, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
Like the bestsellers Blink and Freakonomics, this lively narrative is a fresh view of the world, explaining the previously inexplicable and revealing hidden influences on human decision-making.
A Harvard Business School student pays over $200 for a $20 bill. Washington, DC, commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?
Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, brothers Ori and Rom Brafman reveal the dynamic forces that act on us repeatedly over time, affecting nearly every aspect of our personal and business lives. They show how we are sabotaged by loss aversion (going to great lengths to avoid perceived losses), the diagnosis bias (ignoring evidence that contradicts our initial take on a person or situation), and commitment (even when a plan isn't working, we are reluctant to change course). Weaving together colorful stories— about dot-com millionaires, game show audiences, NBA coaches, and the US Supreme Court—Sway tours the flip side of reason and points us toward a more rational life.
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| Customer Reviews: Read 38 more reviews...
Great content, but is there better treatment of the subject elsewhere? September 23, 2008
M. Strong (Milwaukee, WI USA)
7 out of 8 found this review helpful
The Brothers Brafman chose a truly fascinating topic for their book: the irrationalities hard-wired into the human brain that can lead us to make poorer decisions than we might otherwise. A number of books have been written about this topic of late, and this one isn't bad, but it isn't the best, either.
If you want a brief, competent and readable synopsis of the topic of the consistent ways that the human mind betrays us in our decision-making process, Sway is the book for you. If, however, you are looking for a more complete, deeper review of the subject, I recommend Predictably Irrational by Dan Ariely. The Brafman's actually cite some of Ariely's work in Sway. Ariely's book is just as readable as Sway, but covers the topic better and is written by someone more directly involved in the research on the topic.
Sway provides a quick overview of a very interesting topic that can help you become a better decision maker, but if you want a deeper understanding, Predictably Irrational. You won't go wrong with either book, one just covers more ground.
 You do not start to sway September 15, 2008
Dudde (Estonia)
1 out of 2 found this review helpful
I believed that this book would have come up with something new. But most of their examples was rather old and you have probably read about them somewhere else.
Too short, too far reaching, an okay book September 13, 2008
Brendan E. White (Anchorage, AK USA)
0 out of 1 found this review helpful
The authors made some big claims with the research they found, but didn't back things up as well as I would have liked. The book would have made a great lecture, or conversation, but doesn't cut it as a full fledged book.
Swayed...Yes I Am! September 12, 2008
Malcolm Tyree (Odessa, TX)
1 out of 1 found this review helpful
I really enjoyed reading Sway. It is written in an engaging manner and really builds on the concepts presented. The true worth of the book is helping us see how each of us is influenced by several factors that we often overlook, particularly our own bias.
This is a good read for anyone who works with large groups of people, especially in settings where tradition is important (i.e. churches, government, or education).
Good but not great! September 8, 2008
G. Eckstein (Australia)
0 out of 1 found this review helpful
I was expecting a truly great book. The book sure has some very interesting information but the book just doesn't flow well.
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