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Principles of Marketing Engineering

Principles of Marketing Engineering

enlarge enlarge 		Authors: Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn
Publisher: Trafford Publishing
Category: Book

List Price: $50.00
Buy New: $31.33
You Save: $18.67 (37%)



New (15) Used (5) from $31.33

Sales Rank: 222548

Media: Hardcover
Pages: 232
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 10.1 x 7.2 x 0.7

ISBN: 1425135862
Dewey Decimal Number: 650
EAN: 9781425135867
ASIN: 1425135862

Publication Date: July 3, 2007
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New. Delivery is usually 5 - 8 working days from order, International is by Royal Mail Airmail
Also Available In:

  • Paperback - Principles of Marketing Engineering
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Product Description
Marketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century tools for marketing decision making

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