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Branding and Brand Equity (Relevant Knowledge Series Marketing Science Institute (MSI)) (Relevant knowledge series)

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Author: Kevin Lane Keller
Publisher: Marketing Science Institute
Category: Book

Buy New: $25.00

New (1) Used (3) from $16.98

Sales Rank: 1191305

Media: Paperback
Pages: 86
Shipping Weight (lbs): 0.6
Dimensions (in): 8.8 x 5.9 x 0.4

ISBN: 0965711420
EAN: 9780965711425
ASIN: 0965711420

Publication Date: October 1, 2002
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 24 hours

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Product Description
Provides a summary of a well-researched field of top management concern written by a thought leader in the field of brands and brand management. Addresses the conceptualization and measurement of brand equity, brand building, brand extensions, and brand strategies and alliances.

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