Customer Reviews:
 Wish I had written it. August 9, 2007
claude whitacre (wooster, ohio United States)
Selling Retail is the single best, most profitable book on retail selling ever written. I have a library of over 1,000 sales & marketing books. Didn't know there were that many, did you? This is the one I recommend. Mr. Lawhon has defined every part of the sales process (that in itself makes this a worthwhile read). The section where he shows how to take a customer through the entire sales process is lucid, and obviously comes from decades of owning a profitable retail store. I sell close to a million dollars a year out of a small retail store. I credit intelligence, hard work, willingness to go the extra mile, willingness to learn, and this book with my success. I have also heard the companion tapes. They aren't as thorough as this book.
Want to know why the economy is lagging? Want to know why retail sales are off? Because retail salespeople aren't effectively giving customers what they want. Want to go from a 15% closing rate to an 80% plus closing rate? The answers are here. Need a training manual for your sales force? This is it. I'm a retail advertising & sales trainer. I won't write a retail selling book. This book is the reason. It's all here. I wish I had written it.
 Figures don't lie, but liars can figure... August 6, 2005
Carol E. Mills (Northern Virginia)
3 out of 9 found this review helpful
I'm sure once you wade through all of his unsupported statistics, you'll find some useful advice from Mr. Lawhon, but I'm completely turned off by his assertions of 75% of this and 25% of that, for which he has no documentation. If only I still owned the book (I was reimbursed for it by my employer), I would go back through it with a pen and redline all the useless crap. After reading Book One, I feel discouraged, which is perhaps what the author wanted--to discourage anyone who wasn't wholeheartedly committed to selling. (I started to write "110% committed," but then I would be guilty of misusing percentages in much the same manner as Mr. Lawhon.)
A breakthrough for the retail salesperson a must have March 31, 1998
7 out of 8 found this review helpful
Mr. Lawhon found the answers to the questions I have been asking. What is a customer? What is the difference between a successful and less than successful salesperson? It is clear that he cares about retail selling and truly is there to help. This book as well as the selling bible are a must read for everyone in the business of selling no matter what you sell!!!!!!!!
The most powerful sales book available. December 9, 1997
10 out of 11 found this review helpful
John F. Lawhon has tapped into the meat of sales. The opportunity to create enormous amount of income is at the tip of the readers hand. He has mapped out a direct line to financial stability all one needs to do is follow the map. I have personally taken a retail furniture store from 30,000+/per month to 65,000-75,000/per month in less than a year by following his guide lines. There is so much information in this book it must be read continuously. Thank you John F. Lawhon for sharing your knowledge with the public. I look forward to reading your future books. This one book alone will make you money.
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